October 24, 2019 | Mason Roberts

 social media small business hands at keyboard

Technology is taking over more and more in countless people's lives. Businesses nowadays need technology to survive. All generations are growing and changing. This means everyone is becoming accustomed to having electronics at their fingertips. It is something that is available at every turn. If you want your business to become a success much like others around you, you must get on board with this reality. No matter what you are selling to your target market, taking advantage of electronic platforms, such as social media, is the best idea to truly accomplish your goals.

How Can Social Media Help?

Social media is something that has changed the face of businesses all over the world. It can take one establishment that is not doing the best, and with some strong marketing skills, turn it completely around. Using social media has so many advantages that should be considered. First, your customers can find your business in seconds flat. Your products are easily accessible to them, meaning you are more likely to make sales. After all, that is what you created your business for. You should want to be able to get your products out there as frequently, and as easily as possible. You will make more capital, and your business will grow. Secondly, you can use social media as a resource to show your customers your aesthetic. Your business aesthetic is pretty much the style in which you choose to showcase your products and environment. Overall, this is one of the best spots to connect with your existing customers and potential ones. Your market that is on social media is ready to indulge in your brand, so make it easier for them. This will not only help you but also help them.

Now, you should be aware of how social media can be useful to you. Though, you may not know where to start. Well, here are the best tips in using social media for your business:

1. Plan It Out

Even though social media seems to be a minuscule task, it is not. It is something that must be done strategically in order to receive the best results. It is very tempting to download social media and just get to posting. It is free and very simple to understand, so you may want to just jump in. you can do this, sure, but you will not receive the best possible results. The feedback you will receive this way will be inconsistent, or nonexistent.

If you want to start social media, think it over. Plan each step. First, set goals and objectives that you wish to reach. These should be steps that are approachable with some effort put towards them. Also, figure out who your competitors are. This will be someone who has the same target market as you and a similar product. Once you discover who this is, go onto their social media platforms. How are they arranging their social media? How can you do it better? This is a question that should be asked frequently. This is how you will continue to outgrow your competitors. Always strive to progress your business details. Another thing you must plan is inputting your inspiration into your business. Your platform should be filled with inspiration. As your customers scroll through your account, it should be quite obvious to them as to what you are reaching towards. Maybe even choose a color scheme you would like to put together. Maybe you have a business that you favor online. If so, why do you enjoy it so much? Maybe take some notes from them, and try and incorporate it into your own business approach.


2. Know Who Your Audience Is

You cannot expect to create a crazy successful business by just hoping that you create effective posts. If you want your social media to really be effective, you need to know who you are actually making it for. Many business owners make the mistake of overlooking who their customers really are. They know a roundabout, but do not do extensive research. This is not how you will be the most successful. If you want to be different from these existing businesses, take an interest in who your customers are. Their lives will differ, but they will also have things in common. For example, they may live different family lives, but they can also be the same age who enjoy the same hobbies. Whatever you decide is the common denominator between your customers, play off that. Fill your posts with components that shoot towards this. Use the right colors, words, and inspiration pictures. Knowing your audience can help you create the perfect content.

social media small business audience

3. Decide Which Platform You Want To Use

In today's time, there are many different platforms to choose from. There are all sorts of ones that business owners use every day. The chances of your business targeting a younger, to average age may be high, so look to what they use. For example, you may think that Facebook is out. You may think that you should stick to Snapchat to promote your business. This would be wrong. While you can use Snapchat, you should also use Facebook. The truth is, a wide range of young people still use Facebook as a platform for their business. Another option may be to use Instagram. You can post intriguing pictures, with a well thought out captions. As a young person, I go to Instagram frequently to visit my favorite businesses' pages. Be that business for your customers. Be their favorite pages to go to and shop from.


4. Expand Your Clientele List

As a business owner, you should always be looking for ways to bring more customers in. For example, when visiting Instagram, post things in a way to reach your existing customers, and also look for potential clientele. The platform you have chosen to use should be filled with people that would shop at your business. Contact them and show them what they are missing.