July 29, 2019 | Mason Roberts

The foundation of a successful business is a strong idea. Any entrepreneur with potential will have what feels like countless amounts of ideas. What makes an entrepreneur great, though, is being able to decipher which product is the best, and which is weak. They should be putting in the work, day in and day out.


Every new product or service that hits the business scene seems to solve a problem no one even knew was a problem, or create something people couldn’t do before. This is not an easy three-step process though. Where coming up with a profitable product is concerned, there is a great deal of research that goes into the process. So, if you want to be as successful as you possibly can, you will only have the time and energy for one. This means, choose wisely.


Even after deciding which product you are most passionate about, it still may not work out. It is important to look for the signs that your idea may fail before you dig yourself into a deep hole.


Here are the most obvious indicator that your business idea is not strong enough.

The demand for your product is not high.

So, your business idea is amazing. It is unique and interesting, but the demand for it is low. It’ll still work out, no matter what. Customers will see your product and come flooding in your doors, right? Wrong. If the demand does not exist, your product will not make it off the ground. You will waste your time, money, and energy on a product built on wishful thinking.


This is not to say this is always the case, though. There are some lucky cases where a business starts a trend, rather than follows one. They show the customers what they want instead of following the customers existing wants. This is something that you really need to think over. If you have the financial means to risk on a business that is more likely to fail than not, go for it. The sky's the limit. If you are risking everything you have on this business, though, it is smarter to go for the product with a high demand that only seems to be growing. Overall, think things over carefully before jumping in.

Investors will not invest.

Every business to ever exist is made from money. You can not start a business with absolutely zero funds. If you want to start a business, but have no cash, you need to find it. It is inevitable. There are plenty of businesses that collapse because of their lack of funds. So, if you do not have business finances, you have to find them. This is where an investor will come in.


Investors help potential business owners every day. In order to borrow money from them, you need to present a business plan for your idea. If they want to invest, they love your idea. They want to put their own money into it because they believe in it. If they do not want to invest, and you continue to receive rejection after rejection, your idea may be wary. If the investor you go to has reliable business smart, they can decipher a strong idea from a weak one in a second. Trust them.

People will not pay the price it cost to make the product.

Your product may cost a pretty penny to make. That is completely fine. It costs what it costs. In order to be a success, though, your customers must be willing to pay what it costs, plus interest, in order to bring in profit. If your business is putting out more money than it is bringing in, it will fail. The most important indicator that your business will become a success is that you are making back the money you are putting out, plus some.


In the start of your business, it is common for your be spending more funds than you receive. This is okay, but only for a certain amount of time. If this seems to be continuing, and you are seriously struggling, it is time to make a change. Your product is not cutting it. Make the proper changes to your product, in order to lower the cost of producing it, and bring in more profit. If this is not possible, it is time to change your idea, because the initial one is not good enough.

Other businesses failed with the same idea.

Businesses produce the same type of idea and product again and again. Some make it, and most do not. It’s just the way it is. If you are looking to produce a product that many businesses have in the past and failed in the process, maybe it is not the best idea. You may not have fixed the issue they had. Despite what you think, you may fail just as they did. In fact, it is likely you will. If you can not afford to create a product that many have failed at before, do not risk it. Go for something that is higher in demand, that your target market loves. If you can afford to make changes though, go for it. Regardless, a failing product or service will not last. It is not a good idea, and it needs changes to become successful.

Bottom Line.

There are many business ideas that will work out, and ones that will not. Some simply will not take off, no matter how well it is produced. If you have a product that you have worked on for a long period of time and are nervous about how it will turn out, do some research that pertains to these indicators. Figure out if there is high demand. Figure out the cost it takes to produce it, as well as what you will charge. Upon figuring these things out, make any necessary changes beforehand, and save yourself the headache. Whatever it takes, make your product unbreakable.