October 3, 2018 | By Peyton Sawyer

Selling a great product isn’t enough to make it move off the shelf with ease. You also need to make sure that your current customers, as well as potential customers, know what the product is and how purchasing the product is in their best interest.


Creating an excellent product description is one way of getting your product noticed, by not only customers, but also Google. Writing product descriptions that are picked up by Google can make or break your business, especially if you are not the only person selling these products. Having a better product description, along with a more reasonable price tag can help to beat out any competitor you are up against.


Take a look below to find out some pointers on how to create an excellent product description for your online business.

Be Selective in Your Word Choice

Choose your words wisely, is a saying that most of us are familiar with. It basically means that the words you speak, or type in this case will set the tone. Saying too little will leave too much to the imagination when you are describing a product. Potential customers want to know what they are buying, so make sure to let them know what you are selling. If the product you have is of good quality and will benefit the buyer, then you don’t need to over sell by adding personal feelings about the product. A simple description of the features and uses may be all you need, along with a decent price tag of course.

Know Your Target Audience

Knowing the audience you are targeting will help in the sale of your product. For example, if you are selling a product used in the kitchen, then you may be more likely to sell to homemakers, bakers, chefs, and foodies. That being said, adding keywords that will appeal to such people will be in your best interest.

Use Your Keywords Carefully

Keywords are the best way to get your product description and web page picked up by Google. That means it will be easier to get your product in front of the people who are looking to purchase it. Just be careful to not stuff your description with keywords; Google will penalize you.

Don’t Be Scared to Ask for Help

If writing is not your forte, then ask for help. You are only hurting yourself if you create a less than appealing product description. It will hurt your sales more than help.

Avoid Any Duplicate Copy

Make sure to avoid any duplicate copy. It is not unheard of to write a similar product description, especially if you are selling a product the same product as your competitor. Listing the same features and uses can sometimes alert Google. In the event that this happens your description will be flagged and removed from any search results. Before posting, be sure to use a detection tool for plagiarism.

Provide Details About the Product

Providing sufficient details will allow the customer to get a better understanding on what the product is, what it is used for, and how it can benefit them. That being said, you do not want to provide a full manual, just a short description listing the product features and benefits.

Make Sure to Proofread Before You Post

Once you have completed your product description, proofread it. Make sure to edit any errors you come across, as well as ensure that the description reads as professional.


If you are not as computer savvy as you'd like to think, then get help. Hiring a web designer may cost more than you anticipated, but creating a professional web presence is important for any online business. Like the saying goes, it often takes money to make money. If funding such an expense is not an option for your business at the moment, then you may want to consider a business fund. With an alternative funding solution, you may have just what you need to put your business on the map.