September 26, 2018 | By Peyton Sawyer


Taking part in Small Business Saturday is a great way for your small business to kick off the holiday season with a bang. As Thanksgiving approaches, the national retail business chains will start their big pushes with events like Black Friday and Cyber Monday. Now, with Small Business Saturday, consumers across America are turning their attention and money toward supporting their locally owned merchants.


Small businesses are integral parts of our communities. They help give our neighborhood personality, provide jobs, strengthen our tax base, and create a place for locals to spend their money and feel appreciated. It is time to remind your customers that you can offer the personal touch these large businesses cannot. Participating on Saturday, November 25th is easy, but there are just a few things you need to do to get ready now.


Marketing your business is essential in getting the word out that you are participating in Small Business Saturday. Encourage people to shop small, but save big on unique and fun items and services that only you can provide, including great customer service and friendly local faces. Advertising in the newspaper, online with ads and social media, hanging printable signs in your store window, and sending out emails can get the attention you require for a successful event.

Business marketing examples image.

Special Offers

Rally your customers and try to attract new ones with some amazing offers that they cannot resist. Marking down products, sending out some coupons, or creating promo codes for any online sales is a great way to get started. Everyone loves a good deal, and enticing your existing and prospective customers with a deal they can’t pass up is the best way to make a sale on Small Business Saturday.

Get the Word Out

Get the word out any way you can. Make sure the news of participating in the event becomes public knowledge. Partnering up with other businesses in your area can also help not only you but your community as a whole. Whether you are in retail or own a business that provides a service that would not benefit from such an event, you can still help each other. Reach out to your neighbor and offer to display a brochure or business card and ask them to return the favor.

Man growing business and spreading word.

Small Business Saturday is becoming a holiday tradition, so why not make a point of including this event in your plans for the season? Using this day to increase sales and the overall visibility of your business or products can be quite beneficial to your bottom line. The holiday season is the most profitable time of the year in retail for national businesses, and as a small business owner, this can be the time of year that defines your personal income for the year.


If your business is struggling financially and the thought of trying to participate in this event seems impossible, don’t worry. There is help. small business funding is available for businesses just like yours You could get the quick funds your small business requires to host a successful holiday sales event. Whether you need capital to advertise or to purchase the inventory to stock your shelves for your greatest return, it doesn’t matter. Use the small business funding however you wish to make this Small Business Saturday the best one yet.