October 29, 2019 | Mason Roberts

content marketing small business owner

Managing your business and marketing your product is a delicate process. Targeting the right customer base for your product, holding the customer’s interest, making a sale, and ensuring that those customers will return is essential in making your business a success. But how can you get the word out about your business and the products you offer?


In the past, advertising was on television and radio, printing ads and mailing out flyers, but today the focus has shifted. Using traditional methods is still a great way to reach potential customers, but you are not able to target a particular audience. Such a broad marketing approach will allow you to reach a wide spectrum of potential customers, but are they the right customers? If your product is for a certain gender or age group, then your advertising efforts are being lost on anyone outside of that particular audience. The key is knowing your target audience and how to connect with them.


Today, content marketing is the best way to build your brand and engage a particular audience. For those of you who do not understand what content marketing is, it is a way to build trust and relationships. It’s a way to connect with your target audience through a variety of media. With the ability to post blogs, landing pages, videos, articles, social media, and more, you can zero in to engage your target audience. Creating specific content for a specific audience can help a business to connect with customers on a different level. Merging your brand with the desires and needs of the customer will help to build an emotional connection or create an experience.


Content marketing allows you the opportunity to notify existing customers of a new product or feature, introduce your product to prospective customers, increase brand awareness, and so much more.

Benefits of Content Marketing

Are you wondering how you can use content marketing for your business? Take a look at some examples of how content marketing can benefit your bottom line:

Increase Sales with Content Marketing

The bottom line is what really matters in business and with the use of content marketing you have the opportunity to reach your target audience, increase sales, and boost your bottom line.

Separate Yourself from The Competition

Distinguishing yourself from the competition is what will set you apart from others in your industry. Your brand personality connects you with your target audience. Content can help you build on that connection by starting a conversation, a relationship. Identify yourself and your brand so that you are identifiable.

Create Brand Recognition

You may have created an amazing website, but if no one knows that the site exists, it is basically useless. By using the power of content writing you can generate organic traffic to your website. More visitors to your site mean more recognition. A customer does not have to know about your business and how to search for your site to increase traffic. If they search for information related to the content that you have created for your site, they will find you.

Boost Search Ranking

Search Engine Optimization is strategized around content marketing. Every website is made up of words, articles, landing pages, and more. By placing the right content, keywords, etc. with content marketing you can boost your search ranking. If you boost your ranking to the first page in search results, you can then in-turn drive more traffic to your site. Let’s face it, search result location is everything. Not many people look past the first page or two when it comes to search results.

Track Performance

Being able to track performance to find out what works and what doesn’t is what makes content marketing so valuable. If you can tell what pages are being viewed, where your traffic is coming from and more, that will help to eliminate the guesswork and provide solid results. This allows you to improve your strategy, by optimizing on what is working, and change what is not.


Using content marketing for your business can help you to accomplish a number of things. When content marketing is done well, it can help business owners, like you, attract potential customers, provide knowledge to existing customers on how to use your products or services, re-engage customers that have not returned, and highlight other people that have used your product or services, among other things. Anything that can help build your brand is a plus.

Using Email Campaigns As An Effective Content Marketing Tool

Besides creating an effective website, posting blogs, writing articles, sharing videos, and more, you can also use email campaigning as a part of content marketing. It is another great way to increase conversions. Sending potential or existing customers a well-crafted message based on a product that they might have researched is smart advertising. Beating them to the punch by finding them before they can find you can help to beat out your competitors.


Sending an email about a product or service that the customer has searched can serve as a reminder to pick up where they left off if their search did not result in a purchase. The email can also help to educate the consumer on the product or service and how it can benefit them. Keeping your product or service fresh in their minds is a great way to stay relevant. Remember, the main objective is to make a sale.

content marketing small businesses

How to Get Started on Implementing Content Marketing Strategies

Do you have any knowledge about the world of SEO (Search Engine Optimization)? Do you understand how to implement content marketing into your business? If the answer is yes, that is great news! You can get started on increasing your sales right now. If you understand but are not quite sure how to get started, then you may want to ask a professional. After all, this is your business we are talking about. Seeking the right Content Marketing Specialist is important, so take the time to do your research. If money is holding up the process, take the initiative to find the funds required.


If you do not have any working capital and would like to inquire about business funding or a merchant cash advance, a representative at Nextwave Funding can help you get the details you need now.