Decorating for the holidays can be a smart business move. It can certainly help to attract the attention your business deserves during the busy holiday season. If you are dealing directly with the public, then you need to create an atmosphere they want to visit and spend their time and money in. When exactly to start decorating, well, that is a different story. It will largely depend on what industry you work in and the kind of customers you are trying to attract.
If you are a business owner in the retail industry who sells products that are popular during the holiday season, you will most likely want to start decking the halls as soon as reasonably possible. Some shoppers like to start early, so it’s better to draw in as many people as early in the season as you can. This time of year is the most profitable for many businesses, so why not get an edge on the competition and make your space stand out from the crowd?
Step one is to create a festive atmosphere that is conducive to holiday shopping. It can be as simple as putting up a tree, stringing some lights, and getting your crew into the holiday spirit. If you are not a business that offers items for the Halloween and Thanksgiving holidays, then there is no reason why you should wait. You can start small by trimming your entrance in October with some garland and lights, and gradually decorate the interior of your business, and complete the look with an inviting window display in the month of November.
There are really no specific guidelines to follow. If you know your business and the community you operate in, as well as your products and the consumers buying your products, then you know better than anyone when to kick off the holiday season. If it is your first year in business, simply follow your instincts and holiday spirit, but don’t make the mistake of waiting too long to get started. You don’t want to miss the start of the holiday rush and the potential sales you can make by drawing in the crowds.
You will find that some individuals are the type to prepare all year for the holidays, and then some that procrastinate and wait until the last minute. Regardless of the type of consumer that walks through your doors, it is your job to cater to all. Part of getting ready for the Christmas rush can be as simple as updating your website with your holiday hours and a few festive graphics. Many retailers also mark their start to the holiday season by sending out email blasts to their customers to offer them coupons and inform them of specials and promotions.
For those of you who are in the restaurant biz, you already know better than anyone how crazy the holiday season can be. From Thanksgiving straight through New Year’s, it often seems like a non-stop flow of customers. Just think of all those hungry shoppers and holiday revelers that are too busy or tired to cook. This is the time to cash in and take full advantage of the last big push of the year, so you may want to hold off on decorating for Christmas too early. Many restaurant patrons like to experience each holiday individually, like the unique flavors of the seasons. Take the time to decorate for Thanksgiving, Christmas and New Year’s individually.
In any business, timing and location must be right to be successful. Decorating your business at just the right time over the course year is no different. In order to have the profitable holiday season you are looking forward to, you need to make sure you are attracting the customers you need to push your numbers into the black. That means investing extra capital on holiday decorations, advertising and other promotions. If you haven’t taken the time to consider everything that this will entail, now is the time to get started.
As the old saying goes, you need to spend money to make money, and investing in a festive atmosphere for your place of business is sure to bring a solid return. If you are lacking the cash to make all this happen, it’s probably worth looking into getting the extra working capital you need to fund your decorating, invest in merchandise or cover the cost of overtime. Christmas comes but once a year, and with so much riding on the holiday shopping season it would be penny wise – pound foolish to not invest in making your business stand out from the crowd.
Taking the time to decorate your business for the holidays can make all the difference. Invest in your success this holiday season and feel the spirit of profit!