How Columbus Day Can Boost Sales

September 18, 2018 | Peyton Sawyer

Each year, on the second Monday in October, the majority of Americans celebrate the anniversary of the discovery of our country. This year, we will celebrate Columbus Day on Monday, October 8, 2018.

What Does This Mean For You?

Columbus Day is remembered as the day that Christopher Columbus arrived in America and is said to be the day that the Americas were discovered. Recognized as a federal government holiday, Columbus Day is observed in most states and government offices. You may also find that many schools, churches, organizations, and businesses around the United States close for the day in observation.

If you own a small business, take advantage of the holiday! With other businesses closing, as well as some schools in the area, you have the opportunity to increase sales. It is a great time to target customers in your community.


If you don't have the extra capital to pay for an advertisement, don’t worry, as a business owner you can always take out a cash advance, or even advertise online for free. All you need to do is create a business account on sites like Facebook, Instagram, Twitter, even Yelp. The choice is yours.

Always take the time to advertise on social media. It is a quick and easy way to connect with your customers. Most people, young and old, are on social media channels, so why not take advantage of the free advertising? Promoting your business online gives you the opportunity to widen your customer base with just a click of your finger. What can be easier than that?

Some businesses in your area may be closed for the holiday. If you plan to stay open, let your customers know. It’s one thing to have the inventory needed for a holiday sale, but another to let customers know you have it. Your business may be filled with products, but without advertising, no one will know.

What Items are on Sale

Consider the products you want to include in your holiday sale and make sure to display those products in your establishment. Use a storefront advertisement to entice customers to enter, then close the sale with an amazing offer. Create a display that your customers can’t ignore! This is a great way to help boost your sales over the holiday weekend.

You may be surprised how many people buy an item just for the novelty and not from necessity. Customers that love a sale often buy just because it is a price that can’t be beaten. It is not always about the product; sometimes it's about the thrill of finding a great deal.

Remember, sometimes less is more, so keep it simple. Make a display that highlights your business and the products you have on sale.