August 1, 2018 | By Peyton Sawyer
When you think about a pizzeria, you probably imagine white and red checkered table clothes and a mustached man slinging pizza dough in the air like a frisbee. While this may still be true for a few old-time establishments that have kept the dated, but comfortable décor, the more recent pizzerias that have opened, have taken a more modern approach. With the new look, you may also find a new menu. Of course, the more common selections are still available, like a plain or pepperoni pizza, but many owners are now serving pizza with a twist. Pizza made to suit all different lifestyles, whether you are vegan, gluten free, or whether you want to add steak, fruit, or mac and cheese, the combinations are endless!
But that isn’t all that has changed in the world of pizzerias and restaurant owners. In the past, word of mouth or location was everything. If a pizza parlor was in your neighborhood, that is where you went. Today, there are so many choices. You can find a pizzeria or restaurant that serves a good pizza on almost every corner. The competition has certainly increased with time, and so has the way that business owners advertise. It’s no longer about putting a sign in the window, or sending a bike messenger out to place flyers on cars and doors. Advertising has definitely reached a new level.
Take a look at some tips on how to bring your pizzeria into 2018.
Make a Business Website
Whether you have an old-fashioned pizzeria that offers the comfort of home, and generations of service, or a pizzeria with a mainstream look, providing a modern-day high-end décor, the objective is still the same. As a business owner, your main goal is to bring in revenue. Having a website can give you a hand in bringing in more customers, which in turn will bring in more business. It’s an advertisement in itself that allows those who surf the web a look into your establishment, what you have on your menu, your location, and the hours that you’re open for business. It can also allow, the customers that you have satisfied to review your service and food selection, so that the next potential customer can see what they’re missing.
If you would like to get started on creating a website that suits you and your business, but your working capital is low, consider an alternative funding source with restaurant funding.
Create an Online Presence with Social Media
For restaurant owners like yourself, social media is an excellent tool. There are several options to consider with Facebook, Pinterest, Twitter, and more right at your fingertips. Creating a friends list or having followers, share or like your posts, can provide you with the opportunity to reach more people. Social media channels like Instagram can do the same, but for a pizzeria owner, this will also allow you the chance to entice the eye with appetizing photos of your food. While advertising on any platform can increase business, an image of the delicious menu options a restaurant has can take it one step further.
Know Your Customers
Who are you serving? What area is your business located in? Knowing the answers to these questions, can make all the difference. For instance, if your pizzeria is in a business district, it may have a different clientele than an area that more family-oriented. Or an area that is populated by hipsters may have a different customer base than an area surrounded by nightclubs and bars. The point is, it is important to know what type of customer you are trying to satisfy. By knowing that, you will know what items will be more popular on the menu, and how to make a better profit.